The storyline for USA Network's forthcoming thriller, Dig, might revolve around an ancient conspiracy, but the show's ad campaign is very much a nod to the future
Unveiled Monday, the campaign all hinges on the Dig Decoder app, which brings select online, outdoor and social graphics to life when seen through the app's viewfinder
"The story behind Dig is such a rich deep immersive story that we love the idea of using technology to really let us tell that story across all the places users might connect to Dig in a trans-media way," Jeffery Kaufman, senior vice president of digital at USA, told Mashable Read more...
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