Gap on Tuesday launched what may be the first Instagram soap opera, a series of 12 short films that tell a love story between Jenny Slate and Paul Dano.
The 15-second episodes, which use Instagram's auto-replay function, will run once a week for 12 weeks on Gap's Instagram account. The series "tracks the burgeoning romance between the love struck duo of Slate and Dano, as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit," according to a statement from Gap. "As they grapple with what is real and what is social 'content,' they begin to suspect that their lives may not be theirs alone. Read more...
More about Advertising, Marketing, Gap, Instagram, and Business
from Mashable http://ift.tt/1xilBAW
via IFTTT
0 comments:
Post a Comment