Large-screen mobile devices are changing the game for advertisers

Super Bowl XLIX was a one-yard turnaround for the New England Patriots as the Seattle Seahawks watched their offense give up what could have been a walk-into-the-end-zone finish. But, for marketers and their audiences, dramatic changes surrounding the big game weren't confined to the field in Glendale, Arizona. They happened in the mobile space as well

Case in point: here's how the dynamics between advertisers and viewers used to work. In the past, Super Bowl Sunday was typically about picking your spot for the afternoon and evening — your place, your friend's den, or a favorite pub. You then celebrated the competition with whatever group of friends turned up Read more...

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