For T-Mobile, a pair of celebrity-ridden commercials — one of them starring ever-overexposed reality star Kim Kardashian — wasn't enough for Super Bowl XLIX. It also created an online experience to go with the Kardashian ad, one with a cleverly interactive twist.
In the on-air version of the ad, where Kardashian laments the photos of her that will never be viewed on phones that don't have T-Mobile's Data Stash, viewers are encouraged to visit kimsdatastash.com. Once there, a visitor can connect their Twitter account to see a "personalized" video message from Kim herself.
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