Airplane passengers are 30% more likely to purchase in-flight amenities, like snacks and entertainment, if another passenger next to them makes a purchase first.
That's the conclusion of new research out of Stanford University, which looks at purchases on 2,000 flights.
Pedro M. Gardete, assistant professor of marketing at the Stanford Graduate School of Business, analyzed the data that included 65,525 purchases by 257,000 airline passengers
"Because the transactions were made with via credit card, Gardete had precise information about the transactions, including the buyers’ flight numbers, seat numbers, what they bought, and what time they bought it," writes Eilene Zimmerman, for the business school's publication. Read more...
More about Airlines, Lifestyle, Travel Leisure, and Ancillary Revenue
from Mashable http://ift.tt/1CbuukX
via IFTTT
0 comments:
Post a Comment