Hang on, kids, Mom’s about to smoke all four tires and do some epic drifting on the way to school today. Seat belts? Try harnesses.
In a near frame-by-frame remake of the Internet-busting Ken Block Gymkhana videos, Famous Footwear and producers at shareability have created “Momkhana,” a three-minute exercise in bad parenting masquerading as a shoe commercial.
Not really –- settle down, social services workers — since the children in the fast and furious short film were never in the running car. (See how that was shot, along with other making-of tidbits, in the behind-the-scenes video).
Famous Footwear, a national discount chain, is taking a cue from other companies that are trying to shake up their marketing and propel themselves to viral video glory Read more...
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