When did baby formula become such a dirty word?

A billion-dollar formula company has waded into the so-called mommy wars with a surprising message: We support you no matter how you feed your baby

Similiac, a leading manufacturer of infant formula in the U.S., recently launched its new marketing campaign with a video parody that quickly went viral. In the commercial, mothers who judge each other’s decisions harshly (strollers vs. slings, breastfeeding vs. bottle, stay-at-home vs. back-at-work) start to brawl on the playground until (spoiler alert) they are united by saving a baby in a runaway stroller

That a formula company might fancy itself an arbiter of peace in such a parenting dustup is a truly inspired marketing move Read more...

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